I didn’t know ALA had a motto until I started doing some research for Civics Class, so I tried to “stump the Keith” to see if our Executive Director knew it. Watch the video to see how he did. 🙂
“The best reading, for the largest number, at the least cost.“
The motto was adopted in 1892 and reinstated in 1988. Overall I think it holds up pretty well, although these days I’d be tempted to substitute “information” for “reading” based on our mission. That actually resonates with me personally and will help me explain ALA.
What do you think?