ALA Civics: Did You Know ALA Has a Motto?

I didn’t know ALA had a motto until I started doing some research for Civics Class, so I tried to “stump the Keith” to see if our Executive Director knew it. Watch the video to see how he did. 🙂

The best reading, for the largest number, at the least cost.

The motto was adopted in 1892 and reinstated in 1988. Overall I think it holds up pretty well, although these days I’d be tempted to substitute “information” for “reading” based on our mission. That actually resonates with me personally and will help me explain ALA.

What do you think?

2 Responses to “ALA Civics: Did You Know ALA Has a Motto?”

  1. hilda weisburg Says:

    I like substituting info for reading — but it’s amazing how well it stands up — and now we would probably calll it a tag line rather than a slogan.


  2. Kathleen Says:

    In 2004 John N. Berry III wrote in LJ of Norman Horrocks rescuing Dewey’s motto [“The best reading for the largest number, at the least cost.”] at the 1988 Midwinter Meeting by explaining the history of the epigram and convincing ALA Council to reinstate it.


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